New Wave Bathrooms

From humble beginnings… Kevin Vale, with a history of employment within the bathroom industry – from delivery driver, to area sales manager and everything in between, approached father-in-law Philip with his plan to set up a retail bathroom supply company of his own and together, in 1989 opened the original New Wave Bathrooms showroom, with a modest 6-display setting in an industrial unit, in Kidderminster.

With the recruitment of Philips’ son (Kevin’s brother-in-law) Chris in sales, Kevin’s mother Judith in accounts (and even Kevin’s Grandmother Doris, drafted in for cleaning & maintenance duties!), this family run business was able to offer Kidderminster and the surrounding areas access to high quality bathroom equipment, with a customer service that was built on traditional, honest values.

New Wave Bathrooms today… Over the last 4 decades we have grown our business and fantastic reputation on commendation. Now operating from one of the largest bathroom-only showrooms in Worcestershire, household names such as Heritage Bathrooms, Villeroy & Boch and Matki Showers are just a few on the long list of reputable manufacturers, who’s products help to make up in excess of 80 individual displays.

Whether your ideal bathroom is ultra-modern, timelessly classic, or steeped in British tradition, you will be sure to find inspiration during your visit. Our expert staff provide a level of assistance that can only be found in this type of specialist bathroom establishment, calling on years of experience to help the customer achieve the bathroom of their dreams.

New Wave Bathrooms is now under the management of our founding families’ 3rd generation but the values and principles on which our business was built, are still very much at the forefront of how our company operates today.